I am originally from the US.
I also created ReallyWrite, an automatic editor that helps researchers write clearer articles.
I came to the Netherlands in 2011 and started teaching English and academic writing. When I saw the need for an effective academic writing course, I developed my own, using established principles from linguistics and rhetoric. I did my best to develop a course that I would have found interesting and useful when I was younger.
I decided to start my own company so that I could dedicate more time to my students and develop all my own courses. I am constantly experimenting with new ways of learning, trying to find new ways to explain difficult concepts, and trying to find interesting materials to use in my lessons.
I prefer to only use theory when it is grounded in practice. For a practical skill like language and writing, I believe you only need to know the theory enough to understand how and why you should use it. I find it most important to empower everyone to discuss their writing objectively and to understand that they have options. I want people to have the ability and freedom to reason about why one option might be better than another.
When I work with people on spoken, rather than written, English, I focus on being able to speak clearly and naturally, not about learning abstract grammar rules. I focus on the nuance and context.
I offer courses in person and online. I can travel to provide workshops and intensive courses at your university or company.